“ABOUT ME”
Driven by a pioneering spirit and a constant eagerness for groundbreaking endeavors, I thrive on embracing new challenges. My career is marked by several groundbreaking achievements:
- Professional Experience in Marketing:
Spanning 20 years, my career in marketing includes working with both global and local brands. I played a pivotal role in devising and executing digital-centric integrated marketing communication plans for these brands.- 2007: Begun a role as a Digital Strategist at Publicis Group.
- 2009: Established Turkey’s very first social media agency; Utopic Farm.
- 2010: Launched “Blogger’s Base,” a pioneering co-working space for creators.
- 2011: Begun to expand Utopic Farm by securing our first investment.
- 2012: Achieved Utopic Farm’s international expansion by relocating the software team of our agency to North Macedonia.
- 2014: We successfully finished our second investment round and evolved the agency into a comprehensive full-service entity providing all-around services.
- 2018 Career Transition: Ended a significant partnership by transferring my ownership shares to investors, marking the start of my individual professional journey.
- Marketing Director at Penti, Turkey’s premier women’s brand with a global presence in 600 stores, I oversaw the brand’s digital transformation and marketing strategies.
- Following this, I served as the Marketing Director at Hopi, Turkey’s sole Retail Martech, Fintech & Loyalty Super App Brand. My leadership was instrumental in Hopi’s transformation, rebranding, and product revamp, culminating in its relaunch.
- As of 2024: Consultancy & Partnerships
With nearly 20 years of experience in Marketing, Technology, and HR, I founded VVP, a company that offers executive consultancy through a network of top-tier partners.
Concurrently, I have maintained an active academic path:
- Education and Academia:
- 2009: Founded Turkey’s first academic social media programme at Kadir Has University. Managed over a decade. Graduated 1000+ professional to sector.
- 2010: Completed my M.A. thesis on “Reputation Management on Social Media” at Marmara University.
- Since 2014: Pursuing a Ph.D. in Communication Studies, focusing on the impact of the Internet of Things, AI, and disruptive technologies on the marketing industry.
- 2014: Founded the first “IoT Academy” at Kadir Has University.
- In addition, I continue to lecture at various academic institutions and present keynotes at professional events.
Since 2004, I have been documenting my comprehensive knowledge and experiences in the fields I specialize in on my blog, yicit.com, recognized as Turkey’s second oldest and most awarded personal blog.
- Date of BirthNovember 18th 1985
- LanguagesEnglish
- HobbiesVespa, Table Tennis, Fitness, AI Prompting
- Personal Blogyicit.com
Testimonials
Yiğit is a true expert in his field, and his unwavering dedication to helping others succeed is truly inspiring. I feel incredibly fortunate to have him as a friend and I recommend him to anyone seeking guidance, support, and inspiration in their own professional journey.
“Marketing Cloud Country Lead at Salesforce, Ex-LinkedIn”
Orçun Fıstık